Use this as a tight, recurring checklist to see if your Generative Engine Optimization (GEO) is actually creating demand—not just content.

0) Prep (once, then quarterly)

• [ ] Define top 3–5 competitors (brand and product-line level).
• [ ] Lock primary markets and language(s).
• [ ] Agree on measurement window (rolling 13 weeks for trend; 90 days for comparisons).
• [ ] Assign owners for Brand Demand, Buyer Intent, Prompt Visibility, Conv. Queries.

1) Share of Search (North Star)

Goal: Your brand's share of branded demand rises versus the category.

Weekly / 13-week trend:

• [ ] Track branded queries in Google Trends (country-level) for you + competitors.
• [ ] Cross-check with My Telescope (brand demand index) and Semrush branded volumes.
• [ ] Log the % share and the slope (up/flat/down). Watch trend, not week-to-week noise.
• [ ] Note PR/coverage spikes and LLM recommendation surges that precede lifts.

Note: GEO often affects SoS through PR—when an LLM recommends your store, users still Google you to verify → branded search rises.

MyTelescope

Interpret:

• Up = good. Flat = warning. Down = mobilize PR/comms immediately.