Hey there, thanks so much for your interest in this guide. My name is Jo Lambadjieva and I am an AI in Ecommerce expert. I train teams how to use AI in their different business use cases and my team also builds systems that automate certain or all parts of a process. If you enjoy this SOP and you would like to find out when I post more new SOPs, feel free to join my WhatsApp group.

And don’t worry, it’s a mute group - you won’t get 100s of messages every day :)

What's Different vs GPT Image 1

GPT Image 1.5 is positioned as a practical "production" upgrade, especially for iterative edits and brand consistency:

Core improvements:

• Better instruction following + prompt adherence - Less "creative drift" means you don't need to "over-prompt" to keep layouts stable
• Stronger editing + preservation - Logos, key visuals, faces, and identity elements stay intact through edit workflows
• Improved text rendering - Handles denser/smaller text and better structured visuals like infographics and multi-panel layouts
• 4× faster speed - Ships with new Images experience in ChatGPT including templates/ideas
• 20% cheaper - Image inputs/outputs cost less via API

Practical implication: With Image 1, you often had to "over-prompt" to keep layouts stable. With 1.5, you can lean harder on edit workflows ("change only X, preserve everything else") and get more reliable results.

Understanding the Model

GPT Image 1.5 is designed for production workflows with better instruction following, improved editing capabilities, and stronger preservation of key visual elements like logos and text.

Key strengths:

• Better at following specific instructions without creative drift
• Excellent for iterative edits while preserving brand elements
• Improved text rendering, including small or dense text
• Strong performance on structured visuals like infographics

The Core Prompting Framework