Purpose

This SOP outlines how to use Reddit as a long-term reputation and authority-building platform without triggering spam filters, mod removals, or community backlash. The goal is to become a trusted voice in your niche, earn organic brand mentions, and drive high-intent traffic through strategic, value-first engagement.

0) Prerequisites

• Active Reddit account (ideally 30+ days old with organic karma)
• Reddit Pro Trends access for keyword monitoring (optional but recommended)
• Subreddit research completed (rules, mod attitudes, posting norms)
• Reply library system for scaling responses without spam
• Monitoring stack (Reddit Pro Trends + manual search + mention tracker)

Core Principle: The "Don't Get Nuked" Foundation

All advanced tactics only work if you build on this base:

1. The 90/10 Rule

• 90% of your activity = non-promotional, high-signal participation
• 10% or less = brand mentions or self-promotion
• Treat Reddit like a long-game reputation system, not a traffic channel

2. Never Use These Banned Tactics

❌ Sockpuppet accounts (multiple accounts pushing the same brand)

❌ Vote manipulation (coordinating upvotes/downvotes)

❌ "Ask for upvotes" schemes