SOP: Amazon Competitive Listing Analysis Using DataForSEO MCP + Claude

What This SOP Covers

This document walks you through setting up a competitive intelligence workflow that lets you analyse any Amazon listing against its top five competitors — automatically — using Claude Desktop and the DataForSEO MCP server.

By the end of this setup, you will be able to paste a single Amazon ASIN into Claude and receive a structured competitive analysis covering:

Listing Content Architecture — title, bullets, description/A+ content, with structural and strategic analysis (not just keyword presence)
Image Stack Deep Analysis — image-by-image content audit, question-mapping, plus a competitive gap matrix
Pricing & Offer Architecture — price positioning, Subscribe & Save, coupons, variation strategy, perceived value analysis
Rufus/CX Readiness — scored as a cross-cutting lens across all four pillars, with a dedicated scorecard in the output

The entire setup takes approximately 15–20 minutes. No coding experience is required — you are copying and pasting, not writing code.

What You Need Before You Start

Before beginning, make sure you have the following:

Requirement	Where to Get It	Cost
A DataForSEO account with API credentials	https://app.dataforseo.com/register	Free trial available; pay-as-you-go after. Here is $5 of credits to test: https://l.dataforseo.com/4tQtqS1
Claude Desktop app (not the browser version)	https://claude.ai/download	Requires a paid Claude Pro, Team, or Enterprise subscription
Node.js installed on your computer	https://nodejs.org	Free
The Competitive Analysis Skill file	[LINK TO GOOGLE DRIVE — TO BE INSERTED]	Free (provided with this SOP)

Part 1: Install Node.js

DataForSEO's MCP server runs through Node.js. If you already have Node.js installed, skip to Part 2.

On Mac

Go to https://nodejs.org
Download the LTS (Long Term Support) version — this is the large green button on the left side of the page. Do not download the "Current" version.