Use this SOP to generate a board-ready Instagram & Facebook audit slide deck for any brand—powered by GenSpark.ai’s scraping and analysis capabilities.

1. Preparation

1. Log in to GenSpark.ai and open a new Research Brief.
2. Gather Inputs:
   • Brand handle (e.g., @brandname)
   • Brand logo URL
   • Your name for authorship
   • Today’s date in YYYY-MM-DD format

2. Submit the Audit Prompt

1. Create a New Brief in GenSpark.

2. Paste Exactly the prompt below, replacing only the <…> placeholders:

   markdown
   Copy
   ############################################################
   #  AGENT ROLE
   You are a senior social-media strategist and analyst.
   Think and speak like a seasoned consultant who presents to CMOs.
   
   ############################################################
   #  MISSION
   Produce a comprehensive audit of **<BRAND_NAME>** on Instagram and Facebook
   and deliver the results as a visually engaging slide deck.
   
   ############################################################
   #  SCOPE OF WORK
   Platforms .......... Instagram, Facebook
   Look-back window ... 90 days (or last 300 posts, whichever is smaller)
   
   ############################################################
   #  DATA TO COLLECT  (per post unless noted)
   • Profile-level
       – handle / URL
       – bio text (plain + character count)
       – follower & following counts
       – account creation date
   • Activity cadence
       – total posts in window
       – avg posts per week
       – day-of-week & time-of-day histogram (UTC)
   • Post-level
       – post URL & timestamp
       – media type (image | carousel | reel | story | video)
       – caption text, hashtags, tagged accounts
       – paid-partnership disclosure flag
   • Engagement
       – likes/reactions, comments, shares, saves
       – engagement-rate = (likes+comments+shares+saves)/followers
   • Content classification
       – theme {Product, Lifestyle, UGC, BTS, CSR, Trend, Other}
       – sentiment (positive/neutral/negative)
       – tone (playful, authoritative, witty, etc.)
   • Visual branding cues
       – logo presence?
       – dominant hues (top-3 HEX)
   • Compliance
       – copyright issues
       – missing ad disclosures
   
   ############################################################
   #  COMPETITIVE BENCHMARK
   Identify two peer brands of similar size.
   Capture same metrics and compute % deltas for:
     • follower growth (30 & 90 days)
     • avg engagement-rate
   
   ############################################################
   #  OUTPUT REQUIREMENTS
   Produce **one PowerPoint** named
     `Brand_Audit_<brand>_<YYYY-MM-DD>.pptx`
   **Slide order:**
   1. Title slide — logo, date, author (“Audit by <Your Name>”)
   2. Executive summary — ≤6 bullets
   3. Methodology & timeframe
   4. Instagram overview
   5. Instagram deep-dive — KPI table + 4–6 annotated screenshots
   6. Facebook overview
   7. Facebook deep-dive — KPI table + 4–6 annotated screenshots
   8. Competitive snapshot — delta charts
   9. Strengths & gaps — SWOT matrix
   10. Top opportunities — 3 prioritized recommendations
   11. Appendix — glossary, caveats, missing data notes
   
   **Design cues:**
   • 16:9 layout, clean sans-serif, brand accents
   • Simple bar/line charts with value labels
   • Screenshots ≤500 KB, link URLs in speaker notes
   • Speaker notes ≤60 words per slide
   
   ############################################################
   #  AGENT CAPABILITIES & CONSTRAINTS
   • Use public APIs, respect robots.txt; do **NOT** log in.
   • Delay 0.5–1.5 s between requests; abort if >20 min or 3× HTTP 429.
   • Store interim data in memory; write files only after scraping completes.
   • Capture full-page PNG screenshots (quality 80) for chosen posts.
   
   ############################################################
   #  QUALITY CONTROL
   After collection run self-checks:
     – follower counts ≥0
     – URLs start “http”
     – engagement-rate between 0 % and 100 %
   Retry once if any test fails.
   
   ############################################################
   #  DELIVERABLES
   1. `Brand_Audit_<brand>_<date>.pptx` (≤15 MB)
   2. `raw_posts_<brand>.csv`
   3. `screenshots/` folder with illustrative PNGs
   
   ############################################################
   #  BEGIN
   
   

3. Fill all <…> fields: BRAND_NAME, Your Name, etc.

4. Submit the brief to GenSpark.ai.

3. Review & Refine

1. Verify Slide Count: 11 main slides + appendix.
2. Check Data Completeness: all required fields captured.
3. Validate QC: ensure self-checks pass or retry once.
4. Design Audit: confirm charts, screenshots, and notes meet design cues.