Hey there, thanks so much for your interest in this guide. My name is Jo Lambadjieva and I am an AI in Ecommerce expert. I train teams how to use AI in their different business use cases and my team also builds systems that automate certain or all parts of a process. If you enjoy this SOP and you would like to find out when I post more new SOPs, feel free to join my WhatsApp group.
And don’t worry, it’s a mute group - you won’t get 100s of messages every day :)
Purpose: Transform a 10+ hour manual social media competitor analysis into a 30-minute strategic deep dive using AI tools.
Tools Required:
Total Time Investment: 30-45 minutes per complete analysis (vs. 10+ hours manually)
Most businesses only analyze the "obvious" competitors—the brands they already know about. But your audience is following and engaging with brands you've never heard of. AI can discover hidden competitors, including indirect competitors who solve the same problem differently, and non-competing brands that capture your audience's attention.
Manual Method: Google searches, asking colleagues, browsing industry directories, checking who your followers also follow (15-30 minutes of scattered research)
AI Method: One prompt gives you a categorized, researched list with rationale in under 5 minutes
Tool: Gemini Deep Research
Prompt: