Hey there, thanks so much for your interest in this guide. My name is Jo Lambadjieva and I am an AI in Ecommerce expert. I train teams how to use AI in their different business use cases and my team also builds systems that automate certain or all parts of a process. If you enjoy this SOP and you think I can help your team in using AI more effectively, please get in touch here.

What does this SOP do?

A single, step-by-step Standard Operating Procedure to turn product photos → short UGC / social ads inside the apps (Gemini / Flow / Veo Studio). In-app focus only — not covering API. Includes practical specs, step-by-step workflow, prompt structure, and ready-to-paste prompts. I’ve used Elemis as an example brand, but you can insert your own brand in all prompt templates.

1) Where to run (in-app only)

Flow Interface - Access Through Google Labs

• Gemini app (Video/Generate) — fastest for single clips and quick iteration.
• Flow (SceneBuilder / Flow editor) — best for multi-shot storyboards, bridging, and scene extension.
• Veo Studio / AI Studio demos — interactive playground for prompt tuning and testing.

Which to pick:

• Quick experiments & single clips → use the Gemini app.
• Multi-shot assembly, bridging and longer editorial control → use Flow.

2) What’s new in Veo 3.1 (brief)

• Richer native audio: ambience, SFX and short VO can be generated together with the video — useful for ASMR/unboxing rough cuts.
• Image→video & first→last frame bridging: morph or transition between start and end frames for smooth before→after or color changes.
• Scene Extension: extend a clip from its final frame to continue an action and chain short beats.