What this does: Every Monday, Claude pulls Meta ad performance, identifies what's working, generates new creatives with Higgsfield, uploads them to Meta, and manages budget scaling and pausing.

The loop: Read performance → Extract patterns → Brief new creatives → Generate with Higgsfield → Upload to Meta → Launch (paused) → Analyse → Scale winners / Kill losers → Repeat.


1. MCP Setup

Higgsfield MCP

Endpoint: https://mcp.higgsfield.ai/mcp

Generates images and video using 30+ models (Sora 2, Veo 3.1, Kling 3.0, Flux, Seedance, etc.). Authenticates via OAuth — no API key needed. Free tier: 150 credits/month.

Claude.ai setup: Settings → Connectors → Add custom connector → Name: Higgsfield → URL: https://mcp.higgsfield.ai/mcp → Authenticate.

Claude Code setup:

claude mcp add --transport http --scope user higgsfield <https://mcp.higgsfield.ai/mcp>

Test prompt:

Use Higgsfield to generate a 9:16 product lifestyle image for [PRODUCT]. Direct-response style, clear product visibility, native social feel.

Confirm you get back an accessible asset URL.

Meta Ads MCP (Official)

Endpoint: https://mcp.facebook.com/ads

29 tools covering campaign creation, ad management, creative upload, performance insights, catalog operations, and diagnostics. Read and write access. Free during beta (launched April 29, 2026). No Developer App or API token required — standard Meta Business OAuth.

Claude.ai setup: Settings → Connectors → Add custom connector → Name: Meta Ads → URL: https://mcp.facebook.com/ads → Authenticate → Select Business Manager and ad account.

Claude Code setup: Use Meta CLI instead:

npm install -g @meta/ads-cli

Test prompt: